Apple Incorporated
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2 employees standing in Jobs' garage in 1976, trying to build a computer...... Steve, now at the age of 21, and his friend Steve Wozniak, were building a computer that would soon become Apple I, the first Apple computer. When the business started, there was the confrontation of having a business name. "Someone suggested the name Apple Computer to Steve Jobs at an orchard up in Oregon where he lived and worked. The name sounds good, just like Apple Records did for the Beatles. Our paid agency, with the Apple ][, said that the name was not good because it didn't suggest computer 'power'. Steve and I came back by saying that computers were now going into normal homes and Apple is a good name there." quotes Wozniak, friend and companion of Jobs. As Apple progressed Jobs knew that their company had to have a logo. Designed by Ron Wayne, Apple's first logo showed Sir Isaac Newton sitting under an apple tree. It later became a rainbow-colored apple with a bite taken out of it. In addition to this apple, it also had the words "Think different". There were posters with these logos everywhere. The images showed inspirational people such as Jim Henson, Amelia Earhart, Pablo Picasso, Thomas Edison, etc. In 1998, this logo was discontinued, and a black apple almost identical to the old one, took its place. In 2001 it went to an aqua-themed apple, and then the glass-themed apple from 2003. Jobs later resigned in 1985, and went to NeXT, then Pixar in 1986. He returned to Apple in 1997, and continued his post as Apple's CEO.